E-Marketing
Marketing can be defined as the way in which a product is sold to the customers. In other words, marketing includes a set of activities that are concerned with advertising, distribution, planning, promotion, sales and transportation of goods or services. E-marketing is basically a component of E-commerce. Which includes the use of the Internet to advertise goods and services. It uses Websites and e-mails as a marketing medium to inform the customers about a product, solicit their questions and accept their orders directly through the Internet.
E-Marketing can be seen in different formats. The most commonly used format is name-your-price Websites such as www.priceline.com. In this format of E-marketing, customers are able to state what price range they wish to pay and then select from the items in the price range. Another commonly used format is find-the-best-price Websites such as www.hotwire.com. These types of Websites allow the Internet users to select the lowest price for a particular item. One more format of E- marketing is auction sites such as www.ebay.com These types of Websites allow Internet users to bid on the listed items Some of the methods that can be used for E-marketing are as follows:
E-Mail marketing:
It is a direct form of marketing, which uses e-mails as a means of communicating commercial messages to the audience. In this type of E- marketing, advertisements related to specific products or services are added to the e-mails sent by companies to customers.
Display advertising:
It uses a Web banner or a banner advertisement for the purpose of marketing on the Web. The Web banner is displayed when a Web page that references the banner is loaded into a Web browser. This event is known as impression. When a viewer clicks on the banner, the viewer is directed to the Website advertised in the banner.
Interactive advertising:
It uses interactive media such as the Internet and interactive television to promote and influence buying decisions of customers in an on-line or off-line environment.
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